PBM 017 - Adam Greco - Featured

Adam Greco’s 5 Analytics Data Storytelling Strategies [Interview]

by Lea Pica
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Today’s esteemed guest is best known for transforming eager young analytics grasshoppers into Adobe Analytics black belts.

Adam Greco is founding partner of Analytics Demystified and author of an immensely popular SiteCatalyst blog. He is a highly respected member of the analytics community for his contributions to accelerating the measure community’s mastery of Adobe Analytics, formerly Omniture SiteCatalyst.

Adam routinely dominates industry conference presentation leaderboards, offering a dynamic mix of gripping storytelling and practical approaches for killing it at your analytics career.

And in this episode, he brings his absolute best-kept strategies for delivering internal and external presentations that create indispensability and propel careers forward.

He also amazed me with how much homework he did on the podcast, and we took a trip down memory lane of the show’s best takeaways.

The tips Adam offers are invaluable to any presenter; you can’t miss it!

In This Episode, You’ll Learn:

  • Critical steps to take well before you’re in the presentation room
  • How his 10-year old golf analytics presentation is still talked about
  • How presenting at conferences skyrocketed his internal career
  • What NOT to do when you’re in the presentation spotlight
INTERVIEW: @AdamGreco’s Top 5 Strategies for #Measure Presentations That Rock Click To Tweet

People and Resources Mentioned in this Episode:

PBM 017 - Adam Greco - Quote

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Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share, or a question for Adam? Leave a note in the comments below, and we’ll get back to you!

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Special thanks to Adam for joining me this week. And as always, viz responsibly, my friends.

What’s your burning analytics presentation question for Adam?

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  • Lisa Seaman

    Hello. I just listened to this episode. It was great! Did you say his 5 tips would be listed here? I’m not seeing them but maybe I’m missing them. Thanks! (I think they were: 1) Make your presentation about helping your audience rather than making yourself look good. 2) Use stories. 3) Write down what you want to say in your “notes,” say your presentation out loud, and time it. 4) If you need buy in, meet with people individually before the big presentation. 5) ?

  • Lisa Seaman

    Tip #5 might have been: add humor if you can.

    • So glad you enjoyed it, Lisa! Sounds about right, good catch!

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